It's now easy as peezy to follow Rich and Colin.
go to iTunes.
go to "Advanced" menu on top
go to "Subscribe to Podcast"
type in "http://feeds.feedburner.com/nohyperboleallowed"
the podcast will now appear in your library in the podcast section
(only the 1st podcast is up at this time but the 2nd one should be up pretty soon and will appear "magically" in your library if you subscribe)
go to www.nohyperboleallowed.com (you should be here already)
look to the right side where it says "Subscribe to no hyperbole allowed"
click on those words and choose how you would like to subscribe using the RSS feed - perhaps google reader.
and now we're inseparable... best friends forever!